Access to eye care shouldn’t be taken for granted especially when 90% of the world’s 2.5 billion people who suffer from uncorrected vision live in developing nations. This is why in 2013 Essilor created its inclusive business arm, 2.5 New Vision Generation (2.5 NVG) to provide access to affordable vision care where it’s needed most. Since its launch, 2.5 NVG has trained nearly 4800 men and women to become primary vision care providers across Asia and Africa and Latin America.
In Kenya – a country where 8 million people suffer from uncorrected poor vision – the Vision Ambassador model was launched at the end of 2016. To date almost 200 people have been trained to carry out basic vision screenings and sell ready-made glasses and sun-glasses to low income consumers thanks to this program. Here are some pictures which show the great work they are doing and the lives they’re improving by improving sight.
Client: ESSILOR
Director, DOP: Mathias Magg & Frederico Henriques
Editor: Mathias Magg